Lanzarote has experienced a boom in sports tourism over the past two years according to a report published by the Cabildo’s Data Centre.
This data was collated by the Instituto Canario de Estadística (ISTAC) as part of the Tourist Expenditure Survey 2014. A sports tourist is defined as someone who participates in sporting activities during their holiday including hiking, golf, water sports, multi adventure & other sports.
Lanzarote received 166,745 sports tourists in 2013 and 192,092 during 2014. The nationality of our sports tourists are predominantly from the UK (38.3%), followed by Germany (15.7%) and Spain (8.9%) which accounts for 62.9% of the 192,092 figure in 2014. Other nationalities of importance included Denmark (8%), France (5.2%), Holland (4.4%), Ireland (4.1%) and Italy (3%). If these figures are compared to the overall tourists from those countries, 50.7% of Danes visit Lanzarote for sport, where as only 6.9% of the Brits coming to Lanzarote are here for a sporting holiday.
The average profile of our sports tourists showed that 67% are men, aged around 42 years old. Sports tourists generally have higher incomes than non sports tourists, 18.6% reported earning the highest income bracket of over 84,000 euros per year.
The average daily spend of a sports tourist is read more »
